Privacy policy


1. Data Controller.

Way of Lines, based in Finland, operates this online store and acts as the data controller for your personal information. For any privacy-related inquiries, please contact our Data Protection Officer directly at info@wayoflines.com.

2. Data We Collect.

We collect only the information necessary to process your order and provide you with our digital products. This includes:

  • Order Information: Your name, email address, billing details, and order history.
  • Technical Data: IP address, browser type, and device information collected via cookies.
  • Customer Support: Any information or messages you provide when contacting us for assistance.

3. How We Use Your Data.

We process your data based on the following legal grounds:

  • To Fulfill Your Order: Delivering digital downloads and sending order confirmations.
  • Support: Responding to your inquiries and resolving technical issues.
  • Compliance: Meeting tax, accounting, and legal obligations.
  • Security: Preventing fraudulent transactions and ensuring site safety.
  • Marketing: If you opt-in, we may send updates about new trails or collections. You can unsubscribe at any time.

4. Third-Party Service Providers.

To operate our store, we share necessary data with trusted partners who process information on our behalf:

  • Shopify: Our e-commerce platform and analytics provider.
  • Payment Processors: Such as PayPal, Stripe, or Shopify Payments to securely handle your transactions. We ensure these providers adhere to strict data protection standards.

5. Data Retention and Your Rights.

We retain order records for as long as required by law (e.g., for tax purposes). Under EU/EEA data protection laws (GDPR), you have the right to:

  • Access, rectify, or erase your personal data.
  • Restrict or object to the processing of your data.
  • Request the transfer of your data to another service.
  • Withdraw your consent for marketing at any time.

You also have the right to lodge a complaint with your local data protection authority if you believe your data is being handled improperly.

6. Cookies.

We use cookies to operate the store, maintain your session, and analyze performance. You can manage or disable cookies through your browser settings, though this may affect some website functionalities.

7. Contact Information.

For any questions regarding this Privacy Policy or to exercise your rights, please reach out to us via our Contact Page or email us at info@wayoflines.com.

Last updated: March 12, 2026